lola staar’s dreamland roller rink opens for another season with a summer spectacular party on may23. winner of tommy hilfiger’s 2008 ‘live your dream’ contest, activist dianna carlin launched her vision thanks to his & co-sponsor<glamour magazine>’s generosity. the initial plan was one night of skating bliss – but the public’s response was so positive and overwhelming that carlin<staar> vowed to keep at it + here we are one year later, still rolling. the rink is located in the childs restaurant building on 21st + the boardwalk. the landmark has stood tall for over 80 years but had been closed to the public for the better part of the last decade.
amazing what a fragrance promotional campaign can accomplish. come check it out!